I have been a fan of Runner’s World since I started running cross-country in high school. Although I’ve never subscribed, there was always an issue lying around at meets for us to check out before or after our races. Since I graduated, I’ve read content on the website, and have really been impressed by the excellent journalism they are able to produce.
Runner’s World is a niche magazine. It caters to runners, beginners and experienced. But since I started following them on Twitter, I’ve realized this magazine has the ability to really take its topic and relate it to the rest of the world. Remember when Paul Ryan told everyone he’d run a sub-3:00 marathon? Runner’s World immediately took that information, fact-checked it, and busted Ryan on his lie.
Who would ever suspect a magazine about running to fact-check a vice-presidential candidate? To me, that was a really exciting thing to see. Being able to transcend the magazine world, where deadlines are months apart, and actually break news is really cool.
With the controversy over the New York City Marathon being run this weekend, Runner’s World is going beyond its usually coverage, and is continuing to surprise me with its creative stories and posts. One would expect a magazine about running to report on the results for the race, but it is refreshing to see articles with advice about altering your training for those who chose to defer their race spot or a column about how NYC marathoners can help hurricane victims. Once again, a monthly magazine using its online platform effectively to respond to breaking news. It’s refreshing to see a magazine adapting to a new world of journalism.
If you’re a runner, I highly suggest reading Runner’s World and following them on Twitter. If you’re not a runner, but like good journalism, I suggest you check out the site, because Runner’s World is going to continue to be a leader in an magazine industry reeling from the blow of online journalism.